Elevator Pitch
At Twenty First Floor we have the insight, connections and experience to access outstanding content for any campaign that uses music to engage with the customer passions. We work in partnership with marketing and advertising agencies to help brands play a role in what matters to the people that matter to them.
Word
“The humble brand understands that it needs to re-earn attention, re-earn loyalty and reconnect with its audience as if every day is the first day.”
ViewBrands As Facilitators, Not AppropriatorsIn a recent interview Vevo’s CEO, Rio Caraeff addresses the issue of the visibility of the brand possibly undermining the credibility of the music or art it has facilitated. The power in music and the arts is that our relationship more » Here’s to the Crazy Ones…“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” There is a time and a place for testing your ideas with other people to more » |
StreetHip Hop & ShakespeareHere is a fascinating and challenging talk by Akala at TED Aldeburgh comparing Hip Hop and Shakespeare. Akala is the artistic director of The Hip-Hop Shakespeare Company in London. |
